Kroger: Next-gen mobile shopping

Regardless of how skilled you are at creating shopping lists or how well you know your local supermarket's floor layout, you'll most likely be revisiting the same aisles in search of items you missed. In other words, shopping for groceries is far from becoming the most time-efficient activity on people's to-do lists—or at least that's how it was until digital transformation came along. Now, thanks to the IoT and cloud technology, grocery retailers are discovering innovative ways to streamline their customers' shopping experiences and increase revenue by providing relevant offers based on their unique profile. In this video, you'll learn how Kroger, the largest U.S. supermarket chain, is using its Scan, Bag, Go solution to help consumers navigate its retail stores in the most efficient way possible. You'll also watch how IoT devices and Microsoft technology integrate seamlessly to enable convenient features such as self-checkout, a real-time subtotal count, and personalized advertising within the store's digital shelves.

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