Data has become inextricably entwined with trust. The ongoing and widespread erosion of customer trust, including B2B buyers, has changed what organizations can and should do with data. Data matters, but trust determines its value. Data-driven leadership is determined by the levels of trust an organization can create—among its customers, the people inside the enterprise, and the partners across its ecosystem. Read this report to see what more than 13,000 C-suite executives had to say about data, the value they derive from it, and what it takes to lead in a world awash with data. The report covers: - How to win in the trust economy - How to build the human-tech partnership - How to share data in the platform era