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You Say You Want a Revolution???
Founding Bison taught me many lessons on how to engage users. After many attempts to get the data (we served very time compressed investors) in a format that our community loved, I can tell you it's tough. User experience is key but the path to developing a great user experience involves a lot of trial and error. It's not so much a revolution but rather a rotation of ideas and formats until you get positive interactions with the data.
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